Mary Katrantzou and New Gen 2012 at Topshop

Over London Fashion Week Topshop launched a collaboration with Mary Katrantzou. The styles were reminiscient of the runway collection but in more affordable fabrications and accessible styling, ranging between 100 – 400 GBP. Along with the Mary K collection, Topshop also launched a series of t-shirts designed by London New Gen designers to celebrate 10 years of sponsoring New Gen.

Background on what New Gen is for those of you not from London…

“In 1993 the British Fashion Council created New Generation (NEWGEN), one of the world’s most internationally recognised talent identification schemes.  NEWGEN continues to showcase and promote new designer businesses today.

The scheme is sponsored by Topshop who have been supporters since 2001. AW12 saw the 10th anniversary celebrations of Topshop’s continuous backing of the scheme at London Fashion Week. Major celebrations of the ten years which have taken a myriad of London NEWGEN designers to the top are planned for 2012.” (

Christopher Kane, Richard Nicoll, Erdem, Peter Pilotto, Ashish,Meadham Kirchhoff, Jonathan Saunders, Gareth Pugh, Mary Katrantzou, House of Jazz, Roksanda Ilincic, Marios Schwab, Louise Gray, Nasir Mazhar, JW Anderson, Emma Cook, Peter Jensen, Holly Fulton, Craig Lawrence and Michael van der Ham have all created T-shirts for the initiative.



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