As a second part of the U.S. India Education Foundation (USIEF) grant, six faculty members from Iowa State University, University of North Texas, and Auburn University (ISU affiliate) traveled to India to partner with the National Institute of Fashion Technology (NIFT) and deliver a graduate course on culture and small business entrepreneurship. Students learned of the differences between U.S. and Indian small businesses and were provided toolkits to improve small businesses. The course was delivered in person in Mumbai and New Delhi with video streaming options for students on other campuses around India.
Danielle taught the module on merchandising and assortment planning. Over multiple days, the module covered the history of assortment planning, how it grew out of small businesses to be utilized for large retailers, and how small retailers can use assortment planning to their advantage today. Worksheets were provided to help students understand how to apply assortment planning in specific small business instances.
Worksheets and a similar tutorial is available through the third phase of the USIEF project, in which a free online website was created to help small business entrepreneurs. This website will be available Spring 2019, at which time a link will be provided here.