Danielle worked in Merchandising for the Formal Tailoring department at Topshop; this included formal jackets and outerwear (think blazers and career coats) and professional trousers. Danielle’s main responsibilities included assortment planning and allocation.
Danielle expressed interest in strategy and international expansion, so when Sir Philip Green announced the partnership with the U.S. retailer Nordstrom and the new shop-within-a-shops that Topshop would be launching in 17 Nordstroms’ stores in the U.S., Danielle was offered the opportunity to join the team. Danielle was one of the 5 Topshop team members to launch the shops within Nordstroms’ stores in the U.S. The shops saw immediate success, and continued overperformance while Danielle continued her tenure at Topshop.
Prior to joining the Topshop and Nordstrom team, while Danielle worked in Formal Tailoring, they grew a partnership with a Made in Britain vendor that saw rapid success in the UK market. While the prices were higher, customers appreciated the quality and the opportunity to support their local economy. The photo is from the Topshop Tumblr, showing Danielle in one of the all-around favorites; the Military Great coat, made in the UK.
International MAA [Assistant Merchandiser], Nordstrom, July 2012 – January 2013
- Partnered with Nordstrom’s corporate team to manage merchandising strategy contributing to 80% over-performance in first reactions.
- Reviewed on order inventory and adjusted regionally based on sales and variances in both forecasting needs and immediate inventory demands.
- Coordinated with logistics and export teams to ensure efficient delivery of fast fashion merchandise.
Merchandising Admin Assistant [US equivalent: Assistant Merchandiser], Tailoring: Formal Jackets, Outerwear and Trousers, February 2012 – July 2012
- Analyzed sales history to aid in sales forecasting and identify opportunities in stock assortments.
- Reviewed color selling and inventory contribution by category to make adjustments to the seasonal plan.
- Guided merchandise allocation, replenishment, cancellations and redistributions.